什么是整合搜索,合搜索如何优化，一起跟小编了解一下吧
What is the integration of search, search how to optimize, together with small make up understand it
什么是整合搜索
What is integrated search
所谓整合搜索，就是在正常搜索结果页中同时显示普通文字页面之外的图片、视频、新闻、博客、地图、图书等垂直搜索结果。
The so-called integrated search, is in the normal search results page at the same time to display pictures, videos, news, blogs, maps, books and other vertical search results.
其实所有主流搜索引擎早就已经推出了垂直搜索，用户只要单击搜索结果页面上方的垂直搜索导航，就可以显示相应的结果。
In fact, all the major search engines have long launched vertical search, users can click on the vertical search navigation at the top of the search results page, the corresponding results can be displayed.
不过人都是懒惰的，搜索引擎大概发现绝大部分用户很少去点击垂直搜索导航，所以Google率先把垂直搜索结果整合入正常网页搜索结果页面，用户不再需要点击垂直导航就能看到垂直搜索内容。
However, people are lazy. Search engines probably found that most users seldom click on vertical search navigation, so Google took the lead in integrating vertical search results into the normal web search results page, and users no longer need to click on vertical navigation to see vertical search content.
对搜索引擎来说，显示整合搜索结果需要解决几个难题。
For search engines, displaying integrated search results requires several challenges.
首先，搜索结果页面格式的安排。
First, the search results page format arrangement.
其次，不同类型的内容之间怎样比较相关性和权威性。
Second, how different types of content compare with each other in terms of relevance and authority.
再次，哪些搜索词会触发哪种整合结果。
Again, what search terms trigger what kind of integration results.
整合搜索如何优化
How to optimize integrated search
了解各类搜索引擎如何抓取互联网页面、如何进行索引以及如何确定其对某一特定关键词的搜索结果排名等技术，来对网页内容进行相关的优化，使其符合用户浏览习惯，在不损害用户体验的情况下提高搜索引擎排名，从而提高网站访问量，最终提升网站的销售能力或宣传能力。
Understanding how search engines crawl the Internet page, how to carry out the index and how to determine the ranking of search results for a particular keywords such as technology, the optimization of related to web page content, make its users browsing habits, without harm to the user experience improve search engine rankings, thereby increasing site visits, eventually improve website for publicity and sales ability.
